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Research-driven intelligence for the video game industry. We turn business questions into optimization problems, helping studios, publishers, and investors make better decisions.

We measure. We predict. We optimize.

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When the stakes are high, you deserve our dedicated expertise.

Three strands we've built our expertise around for studios, publishers, VC, and M&A. Plus, tailored research when you need it.

Pricing Optimization

Get the price that maximizes your lifetime revenue. Stop averaging competitors' prices. We model what your players will actually pay, with the building blocks of our Market Modeling research as they come out. Based on 10 years of economic modeling expertise.

Pre-launch Revenue Projection

Know how much your game will sell before it ships. Go beyond a wishlist-to-sales ratio. We predict your sales scenarios: best case, worst case, and the odds of each. Built on the same simulation methods banks use to model risk.

Commercial Due Diligence

Know what you're buying before you sign. The case for a deal comes from the people with a reason to inflate it. We pressure-test revenue projections, market dynamics, competitive pressure, budget realism. Whether you're buying, selling, or funding, you get an independent read before you commit. The investment platform Gamevestor uses a light version for its selection committee; its investors can request it for free on selected projects.

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